Boost Turku

But these moments are usually captured nowadays by squeezing them into a digital frame in a fraction of a second. The problem here is that this digital evidence also has to serve the task of catching every little detail that made this moment so special. It is the desperate attempt to entrap the very essence of the event. As a consequence, instead of actually being able to perceive the moment as it unfolds, this often leads to chasing a phantom that is attempted to be captured by the perfect angle or filter in digital form.

The tragedy is that what is lost is exactly what matters most. The focus shifts from really living in the moment to trying to chase the moment and capture it in a form that only serves the purpose of showing the world how valuable it was.

We stop living the moment as we try to catch it because we feel the need to create this proof that can speak for itself. No more words needed.

Our lives are the sum of our memories. How much are we willing to lose from our already short lives by … not paying attention?

Joshua Foer

It is important to emphasise that this form of preserving memories does not necessarily have to be wrong. Today's technology gives us the opportunity to experience our world in a completely new way. Crucial here is only how we make these instruments our own.

This is exactly where koobefil comes in and will enable users to consciously and specifically turn events and moments into memories. It is not about getting the perfect photo in which the event is captured. It is about creating an anchor that represents that moment, because the memory does not happen in the moment of the photo. It happens in the moments before and after the photo was taken, in which we fully immerse ourselves in our surroundings and the people around us.

Through the integrated commentary function, the photo is given the opportunity to capture this story. And with the ability to share images within the app with individuals in a secure and private way, they also get the permission to add comments that help the moment unfold in its complexity. It is the idea to help your memories create the story that tells the way your life unfolds. Just for you and the people you love and trust.

It happens to everyone as they grow up. You find out who you are and what you want, and then you realize that people you've known forever don't see things the way you do. So you keep the wonderful memories, but find yourself moving on.

Nicholas Sparks

Memories have the purpose to connect us not only with ourselves but also with our fellow humans. This also means that it is necessary to establish an exchange with them. Today's social platforms take advantage of this need to spy and sell their users' data, while our service is only designed to give users the opportunity to create a place where they can save all their memories and share them with people they love - in complete security and privacy. It is these people who can help us enrich our own memories with their very own thoughts on the subject. After all, your own book of life - lifebook - is not just written by yourself, which is why koobefil offers the possibility to keep all these events, which are scattered throughout a lifetime, together in one place. These are memories in the form of photos of items you care about but had to part with, photos from the time of your grandparents, whose history you didn't experience but whose influence left its mark on you, or objects you gave away as gifts but want to keep in your memory as time passes by.

Koobefil offers the possibility to always have them with you. Sorted and peppered with exactly those stories that make photos into memories. In your own trouser pocket they are always ready at hand.

Even though our lives wander, our memories remain in one place.

Marcel Proust

Our journey is still at the very beginning, because the idea was born only a few months ago. Teemu Pietiäinen had a vision to help people tell their stories in a simple way. The idea convinced and became part of the Boost StartUp journey. With the start of the program Ricardo Walldorf-Correll and Louise Siltan joined the team to develop the idea further. Together they combine business expertise from previous StartUp experiences, organizational talent from nationwide project work and media sensitivity for words and images to turn the new vision into a success helping many people to preserve their memories in the best possible way. For this purpose, the team has been expanded once again. With Max Westerback and Viktor Österholm, two specialists for front- and backend development have been added, who will ensure that the product meets all visual and technical requirements.

This international team of now 5 people, which unites six languages, is convinced to offer a solution that will bring many people the joy of protecting what is most precious to them and only sharing it with the people they love and care about - the memories that make their lives a story. Interwoven with all the generations that came before us and the loved ones that are right there with us.

Memory is a complicated thing, a relative to truth, but not its twin.

Barbara Kingsolver

Follow our story and take part in our journey, we invite you to visit our homepage and get a first impression! Become part of our community by subscribing to the newsletter and take this opportunity to contribute your ideas. Many things are still to come and can evolve in various directions.Write to us at koobefilapp@gmail.com if you have direct questions or suggestions. We are happy about every message and are glad to get in contact with you.

We are looking forward to collecting the coming memories with you and writing this story together!

Help us save your memories.

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Koobefil - from memory to story

Boost Turku